Case Studies
The work we do at Subudhi Consulting Group produces tangible results for our clients. Our process is three-fold, focusing on strategic planning, customized program implementation, and evaluation of results. We invite you to view our case studies below and discover what happens when we apply our process to real world communication challenges.
Social Media Campaign: Spring Partners Valentine’s Day Campaign 2009
As a result of the success of the initial springpad application launch, Spring Partners called upon SCG to develop and optimize a three-week PR strategy for the Valentine’s Day launch of Spring Partner’s latest online notebook, the Date Night Planner. Though the campaign was short, that did not hinder SCG from attracting interest with leading traditional media outlets like Redbook and the Boston Globe. SCG also secured coverage on top ranked blogs Geek Sugar and AskMen.com, sites whose monthly unique visitors are in the millions.
Social Media PR: Launch of Spring Partners springpad/ Holiday 2008
Discover how SCG’s public relations plan and innovative blogosphere outreach program assisted Web 2.0 start-up Spring Partners with the launch of the new springpad online notebook. During SCG’s PR campaign, traffic on the Spring Partners’ site spiked from 1,700 unique visitors to nearly 33,000. Overall, SCG secured an impressive 45 media hits on high traffic blogs and media outlets like LifeHacker, Mashable and Web Worker Daily and attracted interest with leading traditional media outlets like Real Simple magazine.
University Public Relations: University of New Hampshire 2007
See for yourself how SCG designed and oversaw the national public relations program for The University of New Hampshire - Interoperability Lab, leading the effort in establishing Moonv6 as the largest permanently deployed multi-vendor IPv6 network in the world. Within a short timeframe, SCG developed a high-impact campaign and met three objectives: created awareness among IT influencers about the cutting edge research and development happening at the lab, kept the UNH-IOL lab top of mind to help attract new members and retain existing members, and introduced the lab’s new executive director as an industry leader.
Product PR: Hexago’s Gateway6 Campaign 2007
See how SCG led the development and execution of a dynamic public relations campaign for Hexago’s state of the art Gateway6 product. A relatively small investment in services—representing only 9% of the total advertising value equivalency of the coverage—yielded an impressive press briefings to story ratio of 17:12, or 70% effective. In total, the campaign reached 215,000 unique individuals through print and radio and 38.7 million online visitors.
ClearSight Networks 2006-2007
After we developed and executed a public relations campaign to launch ClearSight's CSA 6.0, the company's Webinar participation jumped from 40 to 211 attendees. That's 425 percent. Dennis Kreinbrink, director of marketing for ClearSight at the time said of SCG, "In summary, good PR generates valid leads, which translates into quantifiable revenue."
Ixia 2006
The press tour we booked for Ixia at the Globalcomm 2006 Tradeshow in Chicago, resulted in 22 press and analyst briefings and 25 stories in 18 target media outlets. We did it in three weeks.
Echelon Event Management 2006
Echelon, producer of the best events in Richmond, called for a complete Web site re-design and new line to go along with it so we partnered with 28 MEDIA and you can see the result here.
Spirent Federal Systems 2005 - 2006
We implemented a year long series of core public relations programs that succeed in meeting the four specific goals of this great client. We hope you are as impressed as they were.
Moonv6 Phase I and Phase II 2003 and 2004
Learn more about how we publicly launched Phase II of the world's largest next generation Internet network in a limited time frame on a limited budget with world wide partners. Don't forget to read about Phase I.
North American IPv6 Summit 2004
Check out how we helped raise new attendance to this event by 35% - 40% within four months and with zero budget for advertising buys and other paid media.
U.S. IPv6 Summit 2003
Find out more about our task and approach, which created significant awareness of this event, including twenty headline news articles in key media that directly referenced the event, included key messages and quoted spokespeople.