Case Studies...
Moonv6 Phase I
Task:
- Publicly launch the largest next generation Internet network in the world (Moonv6) in less than one month's notice.
Approach:
- Quickly developed trusted relationships with non profit and corporate public relations partners.
- Provided senior-level counsel on all strategic and tactical public relations matters to Chairman of Task Force, Director of Public Relations for a major corporation and Manager of Public Relations for a university lab.
- Developed a targeted media list, authored press releases, created online and print collateral materials.
- Worked with PR partners to develop messages and produce a press conference between the U.S. Department of Defense, the University of New Hampshire, the N.A. IPv6 Task Force (industry group) and major corporations; monitored messages during the press conference.
Results:
- Launch resulted in over 55 positive headline news articles about Moonv6 in top government, IT and financial media. Articles directly referenced the launch, included key messages and quoted spokespeople.
Moonv6 Phase II
Task:
- Publicly launch phase two of the world's largest next generation Internet network in a limited time frame on limited budget with worldwide partners.
Approach:
- Developed the media strategy, wrote the public relations plan and implementation timeline.
- This included producing and controlling messages in a press conference between the media and U.S. Department of Defense, the University of New Hampshire, the N.A. IPv6 Task Force (industry group), Internet2 (industry group), AT&T, France Telecom R&D (France) and NTT (Japan); the authoring of press releases; the creation of collateral materials both online and off; securing interviews with analysts and press; and the development of a targeted media list.
- Provided senior-level counsel on all strategic and tactical public relations matters to Chairman of Task Force, Manager of Media Relations for a non profit organization and Manager of Public Relations for a university lab.
- Advised public relations departments of major companies on public relations strategies to gain visibility through the launch.
Results:
Launch resulted in over 25 positive headline news articles about Moonv6 phase two in top government, IT and financial media. Articles directly referenced the launch, included key messages and quoted spokespeople.