Subudhi Consulting Group

For the Winter 2009 issue, WORKMAGAZINE called upon Joya again, seeking her expertise with the Internet and social media. In a piece entitled “Minding over What Matters: Leverage Your Public Relations,” regional public relations practitioners offered advice on staying ahead of the game.

Joya is well-versed in the emerging trends of public relations. This is best demonstrated by SCG’s success with our first launch of Spring Partners’ online notebook, springpad, back in October. The campaign was the agency’s first full-fledged Web 2.0 PR campaign. We were able to generate some great results with over 40 blog reviews, including popular sites like Lifehacker and Web Worker Daily.

“SCG is a company on the cutting edge,” according to the summer 2009 issue of WORKMAGAZINE. The publication reached out to Joya with an interest in featuring her in its “Innovators” section.

The full-page feature provides a background on Joya’s road to entrepreneurship and highlights her work in the high-tech industry, especially with IPv6, the next generation of the Internet. The article credits Joya with pioneering a new kind of public relations and points out that she was the recipient of the IPv6 Forum President Award for Public Relations for IPv6 Deployment.

WORKMAGAZINE is a quarterly publication focusing on career life in the Greater Richmond area. It profiles individuals in the region who “…have surmounted the odds to create new products and services or who have put a contemporary spin on existing markets.”