Subudhi Consulting Group

Subudhi Consulting Group welcomes Emma Newton to the team. She will be participating in SCG’s three-month internship program, which provides students with the opportunity to gain practical, real-life work experience in the field of public relations.

Emma graduated Cum Laude from Virginia Tech in May of 2010 with a B.A. in Communication and a minor in English. She discovered her passion for public relations during an introductory PR course that she took her freshman year of college.

While at Virginia Tech, Emma worked on a student public relations campaign for the Virginia Tech Office of Multicultural Alumni Programs where she helped develop a strategic public relations campaign to increase awareness of the program. She also served as a public relations intern for Virginia Tech Outreach and International Affairs where she drafted press releases, feature articles and developed press kits. In addition, she acted as public relations chairman for the Up ‘Til Dawn executive board where she planned and coordinated campus publicity activities to promote participation in the annual fund-raising event for St. Jude Children’s Research Hospital. Emma was a member of the Delta Delta Delta sorority and was involved with fund-raising and promotion for the organization’s philanthropic events. In addition, Emma contributed as a year-round volunteer for the Linkous Ladies Mentor Program where she served as a mentor and tutor for underprivileged elementary school girls.

Most recently, Emma was a public relations intern at Chamberlain Healthcare Public Relations in New York City where she assisted with the preparation of media pitches and press kits, conducted media research and handled event scheduling.

In her spare time, Emma enjoys traveling, reading, cooking and spending time with friends and family.

Subudhi Consulting Group was recently featured in the O’Dwyer’s Public Relations News article, “Subudhi Defends Tech Testing Account.” The article highlights SCG’s recent new business victory of being named the agency of record for the University of New Hampshire InterOperability Laboratory (UNH-IOL). The PR campaign, which will kick-off later this spring and focus on trade and analyst relations, press release writing, case study development and other PR initiatives, aims to effectively position the UNH-IOL as a leading interoperability testing lab for the data communications and storage technology industries.

SCG has been working with the UNH-IOL on various PR campaigns since 2007, including the promotion of Moonv6, the world’s largest multivendor IPv6 network; the USGv6 Test Event, an interoperability test event held at the UNH-IOL in collaboration with the National Institute of Standards and Technology (NIST); and most recently, on the promotion of the UNH-IOL’s accreditation as a testing lab for the USGv6 Test Program.

O’Dwyer’s Public Relations News, owned by the J.R. O’Dwyer Company, is an online publication that provides resources for the public relations sector, including industry news, PR firm rankings and directories and job listings. O’Dwyer’s is a valuable source for PR professionals looking to stay apprised of what is happening in the public relations field.

SCG is honored to be featured in the O’Dwyer’s article and looks forward to continuing to work with the UNH-IOL on their PR initiatives.

Last month, I attended the Masters Golf Tournament 2010 at Augusta National, an occasion I eagerly anticipated not because I am a golf fanatic, but instead because of the media frenzy that surrounded Tiger Woods in the months preceding it. I expected a swarm of reporters and photographers to be camped outside of the gates, hoping to catch even the tiniest glimpse of Tiger. What I found was the exact opposite.

Having previously attended practice rounds of the Masters, I knew Augusta National would be strict about spectators and their behavior. The organization has a zero-tolerance policy in regards to cell phones and cameras, and even goes so far as to limit purse size. Needless to say, I showed up for Saturday’s round empty-handed and eager to see the greens and golfers, but still expecting some sort of chaos.

Even being fully aware of the endless restrictions, I was still surprised by the practically non-existent media turnout. In the long walk from parking to the security checkpoints, I did not see a single reporter. After entering the actual tournament, the only cameras were those of well-known and respected media outlets, such as ESPN, and even those were few and far between.

From a PR perspective, Tiger played his cards right. After months of staying out of the public eye, he returned to golf at the opportune time and place, to a tournament that is known for its stringent rules about behavior and media, where he knew he would not face embarrassing questions from disrespectful crowds and reporters. As for Augusta National, they upheld their reputation as an organization that does not tolerate contempt or poor conduct by directing all attention towards the tournament itself, not the personalities of those playing in it. A key factor in both of these outcomes was the extent of the media—or lack thereof—present at the tournament.

Pacific Telecommunications Council 2010

January 11, 2010 08:03 AM Eastern Daylight Time

(EON: Enhanced Online News) NTT America:

When: Sunday, January 17, 2010 from 9:00 a.m. HST to 10:30 a.m. HST

What: NTT America, a wholly owned U.S. subsidiary of NTT Communications Corporation (NTT Com) and a global IP network services provider, today announced Cody Christman, director of product engineering for NTT America, will speak on a panel at PTC’10, the 32nd annual Pacific Telecommunications Council (PTC) conference.

Who: Cody Christman, director of product engineering, NTT America, directs a team of senior engineers in designing products to meet strategic business objectives for the NTT Communications Global IP Network, which was the first Tier-1 network fully upgraded to run IPv6 and is one of the world’s largest commercial IPv6 networks. With real-world IPv6 experience, both architecturally and operationally, Mr. Christman joins IPv6 subject matter experts and leaders from around the world and will offer his perspective on the benefits of IPv6 during the PTC’10 roundtable “IPv6 The Next Big Bail Out: Will IPv6 Save the Internet?” on Sunday, January 17, 2010, at 9:00 a.m. HST.

Why: The theme of this year’s conference, Embracing the Cloud: Enabling Connectivity and Innovation, will explore the evolution of cloud-based services and their implications for strategies and business models in a rapidly evolving marketplace. The event is the pre-eminent meeting place for telecom and ICT industry executives, professionals, government representatives and many others, and attracts over 200 top-level industry leaders along with over 500 “C-suite” and senior executives among the participants.

As cloud computing and converged communications applications are continuously being created on IP, the finite number of IPv4 addresses presents a serious challenge. As a leading provider of global IP networking services including IPv6, NTT America has unique insight into how global content delivery networks (CDNs) and content providers can cost effectively and productively deploy next generation services. As IPv6 traffic continues to grow, and deployment increases globally, it will be critical when it comes to maintaining Internet connectivity and business continuity with global partners. By supporting IPv6 transit service in native, tunneled or dual stack modes, NTT America provides a flexible and speedy transition path for companies, allowing them to take advantage of new international opportunities in content and commerce while ensuring business continuity and saving time through simplified network management. (Note: To view the NTT Communications Global IP Network, visit: http://www.ntt.net/english/about/network_map.cfm)

Where: The Mid-Pacific Conference Center located in the Hilton Hawaiian Village® Beach Resort & Spa in Honolulu, HI

Event Information: http://www.ptc.org/ptc/

Click here to view the press release on Business Wire.

Subudhi Consulting Group welcomes Margaret Ward to the team. Margaret will be completing a six-month, full-time internship with SCG.

Margaret graduated Cum Laude from Washington and Lee University in Lexington, VA with a B.S. with Special Attainments in Commerce. While at Washington and Lee, Margaret was a Business Administration major who was heavily involved with the W&L Repertory Dance Company. Margaret contributed to many organizations at W&L, ultimately being inducted in societies Nu Delta Alpha and Order of Omega, as well as receiving the Michael K. and Linda Gorman Award for selfless service to the fine arts. Margaret developed an interest in communications while taking a journalism course during her senior year of college. Following graduation, Margaret discovered that the combination of both her business and creative backgrounds made public relations the industry for her. Prior to joining SCG, Margaret served as a Business Intern with DeBragga & Spitler, Inc. in New York City where she assisted with marketing, accounting, and IT projects. Most recently, Margaret worked as Director of ReStore RVA, where she primarily oversaw marketing and sales activities.

Subudhi Consulting Group recently registered as a vendor with eVA, a web-based procurement system used by the Commonwealth of Virginia. eVA allows state agencies, colleges, universities and local governments to announce bid opportunities, invite bidders, receive quotes and place orders for goods and services.  SCG is now part of the eVA directory, which lists all registered contractors for the Commonwealth of Virginia.

As a registered vendor, SCG will have an opportunity to partner with various organizations for the development of PR campaigns throughout the Commonwealth.