Subudhi Consulting Group

We’re in the middle of a successful tradeshow season here at SCG with Comptel PLUS, SUPERCOMM 2009, Capacity Central America, Ethernet Expo Americas, the Texas IPv6 Conference, and the CTO Telecom Summit already under our belt and AHCIET’s XXVI Reunión Iberoamericana Tráfico Internacional, IEEE Globecom 2009, PTC’10 and the 2010 International Consumer Electronics Show (CES) still to come.  I thought I’d take a moment and share with you a summary of SUPERCOMM 2009, which was held October 21-23 at McCormick Place in Chicago, Illinois.

Kazuhiro Gomi, COO of NTT America, discussed the challenges and opportunities surrounding the dramatic increase in worldwide demand for Internet access, during his stand-alone speaking engagement, which was secured for NTT America by SCG.

The SUPERCOMM press tour was a resounding success.  A total of eleven briefings were secured with leading IT and telecom publications including Telephony Magazine, InformationWeek, Lightwave, TMCnet, Converge! Network Digest and Streaming Media magazine, and the blogs, FierceTelecom and Broadband Daily; as well the analyst firm, Dell’ Oro Group, and the national daily, Los Angeles Times. We’ve already seen coverage in the SUPEROMM Daily News and on the Network Computing blog, and the video interviews have been posted on the TMCnet and Converge! Network Digest Web sites.  In addition, as a result of the SUPERCOMM press tour, a bylined article opportunity was secured for NTT America in the Journal of Telecommunications Management, and a speaking engagement was also secured at an upcoming TMCnet event.

Shannon, who traveled to Chicago to assist NTT America’s COO and staff all of the in-person briefings, said she enjoyed the opportunity to meet face-to-face with some of the industry’s leading journalists.  She also said that McCormick Place lived up to its status as the country’s largest conference center and she now understands why Segway’s exist (though she still doesn’t want to be seen on one).

After five years in business, Subudhi Consulting Group was recently certified as a Small, Women-and Minority-owned (SWaM) vendor, as recognized by the Department of Minority Business Enterprise (DMBE).  SCG is now a part of the SWaM Vendor Directory, a listing of all certified small, women- and minority-owned firms currently on file with the DMBE, along with a description of the products and services they provide.

We’re looking forward to the opportunity to work with the Commonwealth’s agencies and partner with complementary businesses to meet the PR needs of the Commonwealth.

Recently, SCG had the opportunity to work with the American Registry for Internet Numbers (ARIN) on a press release announcing the organization’s new president and CEO, John Curran.

SCG wrote and distributed the press release to our strategically targeted media lists.  As a result, ARIN was included in six feature stories in some of the top IT and telecommunications trade publications including CIO, Network World, CircleID and internetnews.com.

ARIN is the nonprofit corporation that manages the distribution of Internet number resources, including both IPv4 and IPv6 address space, to Canada, many Caribbean and North Atlantic islands, and the United States.  ARIN is one of five Regional Internet Registries (RIRs) which assign IP addresses.

Back in October, SCG helped our client Spring Partners launch springpad, a free, web-based tool designed as a set of online notebooks to help real people organize, share and tackle life’s tasks and events. Just in time for Valentine’s Day, we helped launch the latest springpad, the Date Night Planner. SCG’s PR efforts paid off with some great coverage in geeksugar and AskMen.com!

The Date Night Planner helps you organize every detail of your special evening. You can make dinner reservations, read reviews, order movie tickets or even purchase flowers and other gifts. Here at SCG, we love the fact that the planner is loaded with great ideas and advice to make your evening a night to remember.

If you’re ever in the mood for a romantic evening but don’t feel like leaving the comfort of home, springpad can still help you out. The springpad Meal Planner collects recipes and automatically creates shopping lists, taking much of the hassle out of your planning. Check out the springpad site to see how the rest of the notebooks can help you simplify your life!

For the Winter 2009 issue, WORKMAGAZINE called upon Joya again, seeking her expertise with the Internet and social media. In a piece entitled “Minding over What Matters: Leverage Your Public Relations,” regional public relations practitioners offered advice on staying ahead of the game.

Joya is well-versed in the emerging trends of public relations. This is best demonstrated by SCG’s success with our first launch of Spring Partners’ online notebook, springpad, back in October. The campaign was the agency’s first full-fledged Web 2.0 PR campaign. We were able to generate some great results with over 40 blog reviews, including popular sites like Lifehacker and Web Worker Daily.

“SCG is a company on the cutting edge,” according to the summer 2009 issue of WORKMAGAZINE. The publication reached out to Joya with an interest in featuring her in its “Innovators” section.

The full-page feature provides a background on Joya’s road to entrepreneurship and highlights her work in the high-tech industry, especially with IPv6, the next generation of the Internet. The article credits Joya with pioneering a new kind of public relations and points out that she was the recipient of the IPv6 Forum President Award for Public Relations for IPv6 Deployment.

WORKMAGAZINE is a quarterly publication focusing on career life in the Greater Richmond area. It profiles individuals in the region who “…have surmounted the odds to create new products and services or who have put a contemporary spin on existing markets.”