Subudhi Consulting Group

Last month, SCG launched the US Government IPv6 (USGv6) Test Event, an interoperability test program, for the University of New Hampshire InterOperability Laboratory (UNH-IOL), the networking industry’s premier independent third-party proving ground for developing technologies, in collaboration with the National Institute of Standards and Technology (NIST).

From a PR point of view, the university agreed that the project was a resounding success.  In a very short time frame, SCG executed a PR campaign that resulted in fourteen feature stories for the UNH-IOL in publications like Network World, InfoWorld, ComputerWorld, InfoWorld, TMCnet, Government Computer News, Nextgov, and SmartBrief. In addition, SCG secured a radio interview on FederalNewsRadio.com and a blog post on IT Business Edge.

SCG had a wonderful time at the Richmond Ad Club’s July Happy Hour event at the Vault.  It was a great opportunity to mix and mingle with old friends and network with Richmond’s creative community.

Despite the name, the Richmond Ad Club Happy Hour events bring together individuals from a wide-variety of professional backgrounds.  Especially during these trying economic times, members can benefit from networking events like this, where they can socialize with other like-minded individuals.  It gives everyone a chance to share ideas, discuss the local economy and make lasting connections for the future.

In addition to the Ad Club events, our team tries to make it out to several different networking functions throughout Richmond.  You never know who you’ll meet, and where a new idea may spring from!  Just last week, we attended the launch party at Savor for Richmond’s newest magazine, The Greater Richmond Grid. It was great to see so much local support for this new publication, which captures the diversity and cultural vibrancy of the area, with a special emphasis on social media.

While my summer may be gone, I am pleased to report that I am still in one piece and leaving with significantly greater insight and experience than when I first began.

I have absolutely loved joining the Subudhi team for the summer.  Rather than taking part in an internship full of meaningless busy work, I was able to become a depended upon team member that carried out critical tasks on a daily basis.  Every day flew by with dizzying speed as there was never a dull moment in our office.

Having no prior experience in public relations, I greatly appreciated the opportunity that Joya provided to me by taking me under her wing.  Right from the beginning of my internship, I began to draft briefing sheets, research journalists and monitor for coverage using the various tools essential for any PR professional.  Never before have I had my written work critiqued by such stringent eyes, forcing me to brush off all the rust from my writing skills.  Staffing briefing calls with high-level executives, consultants, and nationally renowned journalists has been a rare treat that I may not be able to experience again for years to come.

By the last day, I felt that I grew into a more proficient writer, assertive speaker and effective team member.  I highly recommend any rising PR star to join the Subudhi team for a worthwhile experience.

On that note, I’m out the door for the last time…bon voyage.

SCG is pleased to announce the publication of our new case studies, reflecting secured results for an array of public relations campaigns.  The Spring Partners case studies may be of particular interest to you as they represent how to effectively lead social media PR campaigns.

Take a look, see why our clients are so pleased, and feel free to contact us for more information.

Social Media Campaign: Spring Partners Valentine’s Day Campaign 2009

Social Media PR: Launch of Spring Partners springpad/Holiday 2008

University Public Relations: University of New Hampshire InterOperability Laboratory and Moonv6

Product PR: Hexago’s Gateway6 Campaign 2007

SCG traveled to New York City for a briefing with client NTT America and The New York Times.  Shannon O’Neill, account executive for SCG, spent the day with NTT America executives and visited the NTT America headquarter office on Park Avenue.

Shannon said The New York Times building in Times Square was stunning. She was not only impressed with the architecture (especially the lobby garden), but also thrilled to have the opportunity to venture inside the offices of one of the largest metropolitan newspapers in the U.S.

SCG is excited to welcome aboard Nicholas Smith.  He will be participating in SCG’s 3-month internship program, which provides students with the opportunity to gain practical, real-life work experience in the field of public relations.

Nicholas is a senior at the University of Virginia (UVA), where he is a candidate for B.A. degrees in Economics, as well as Political Philosophy, Policy and Law with a minor in Leadership through the McIntire School of Commerce.  He first recognized his interest in public relations while working for the Charlottesville activist group, Advocates for a Sustainable Albemarle Population.

Nicholas currently writes for UVA’s student newspaper, Cavalier Daily.  In addition, he is actively involved in the Community Engagement and Environmental Sustainability committees of the Student Council, a program developer for UVA’s Resident Life Office, a volunteer at Madison House community service organization and a brother of the international business fraternity, Alpha Kappa Psi.

In his spare time, Nicholas enjoys going to the gym, reading about sci-fi and fantasy, and volunteering for various environmental conservation and community sustainability groups.