HEAD OF SOCIAL MEDIA FOR FORD PRESENTS AT SMCRVA EVENT
SCG attended the Social Media Club of Richmond, VA’s (SMCRVA) September event, The Ford Story with Craig Daitch. Held at the Science Museum of Virginia, the event provided a great opportunity to catch up with other creative professionals in Richmond. The highlight of the event was a captivating presentation delivered by Craig Daitch, United States social media manager for Ford Motor Company. The presentation, which discussed Ford’s social media successes and how the company plans on using new platforms in the future, was both interesting and informative.
Craig, who manages the United States social media initiatives for Ford Motor Company, shared many insights into Ford’s social media strategy. Last year, Ford gave 100 people its European Fiesta for six months, as part of the company’s Fiesta Movement Campaign. During this time, these 100 people used social media platforms to share information and opinions about their experiences with driving the car. Social media marketing campaigns such as the Fiesta Movement are paying off for Ford, as the company’s Facebook page receives an average of 8,447 new Fans each week. Ford has been able to reach a larger audience through social media, which has helped change public perception of its cars from “bland” to “innovative.”
Ford Motor’s social media strategy is proof that social media is quickly becoming society’s new avenue for communication; no longer is it merely a way for young people to socialize. Rather, all demographics of society – from grandparents to large corporations such as Ford – are using online social platforms to connect and share ideas.
Tags: Craig Daitch, Facebook, Ford, Ford Motor Company, Richmond Science Museum, SCG, SMCRVA, social media, Twitter